{Philosophy}

There can be harmony between the emotional and function goals of a user, and it is our goal to find that balance for our clients.

The Proper Object:

For every client with a set of goals, for each audience and user, there is a Proper Object. It is a site or application that is the best fit toward a desired outcome. LiminalUX recognizes and creates the form of that Proper Object via a process built around the Expected Object, the Directed Purpose and the Balanced Object.

The Expected Object:

The first step in creating a site or application is a broad and deep understanding of what the client and their users expect. Clients will have a vision and a particular understanding of users. The client’s users will have needs, desires, and expectations shaped by their own experiences with the client and their peers and competitors. The Expected Object is the collision and melding of these two worlds. Where the client and their users understand each other, where there is a shared genre established for the industry or product, these two worlds will usually align. Where the two do not clearly know what to expect from the other, negotiation and analysis will set the boundaries of the Expected Object.

The Directed Purpose:

From the Ex